If they have a really seamless fine-tuning experience and maybe can help you extract the data you need to FT (which is one of the big challenges in actually getting fine-tuning democratized), maybe you would use it because "Tinker" defaults to it.

The model could also be more flexible for non-coding use-cases (they show the results for reasoning being strong) so maybe the argument is to use it for non-coding use-cases to drive relatively deterministic conclusions for non-coding agents (they have also done some determinism work on kernels, which could be useful in pulling on that thread of deterministic models that are fine-tuned for everything that is not writing code.)

That said, I'm not sure how much all the work they have done actually synergizes or if the market size (at least in the short to medium term) is big enough for a huge outcome from the company's current valuation with those bets as the enterprise agent estate is taking a while to evolve. Hence companies like Anthropic and OpenAI are throwing tons of consulting money at the problem.