> it's an attempt to hijack popular software projects

Exactly. And this is why those projects are typically called "XXX in Rust" or "XXX-rs". Because the creators get to do their favorite thing - coding in their loved language - while skipping all the hardships of designing, accepting real feedback, involving users and getting traction - all while simultaneously hijacking the existing brand.

As of now I know of a single project that changed their name after being called and the project surprisingly got some traction.