That's what they did.

> OpenAI invented a technique in July 2022 whereby its system would insert terms reflecting diversity (like “Black,” “female,” or “Asian”) into image-generation prompts in a way that was hidden from the user.

> Google’s Gemini system seems to do something similar, taking a user’s image-generation prompt (the instruction, such as “make a painting of the founding fathers”) and inserting terms for racial and gender diversity, such as “South Asian” or “non-binary” into the prompt

More links to primary sources, evidence, and official statements in the article at https://arstechnica.com/information-technology/2024/02/googl...