We currently have a Google Gemini Pro sub that is free for a year, since one is handed out to every person who goes out and buys a new Pixel, and likewise is also available for up to 5 family members. Codex and all included, and quite generous usage limits.

Despite this I cannot get my business partner to switch to Gemini (including all the very easy and convenient to use features that come with her Pixel phone) over her $100 a month ChatGPT Pro subscription.

The public perception of Gemini (or Google AI, specifically) is becoming quite poor because of the questionable results in "AI Mode" in a typical Google search. Google is really shooting themselves in the foot, because Gemini is quite good; they're creating an anti-brand.