What is with the phrase "increase spend"? It just seems gramatically .... off. Why not say "Apple partners with Broadcom to produce billions more US chips".
What is with the phrase "increase spend"? It just seems gramatically .... off. Why not say "Apple partners with Broadcom to produce billions more US chips".
Because as it’s written it specifically indicates it’s a financial move: give Broadcom more money for more chips.
As you wrote it, it could be an IP partnership, Apple opening a fab, or something else.
It's much more specific. "Spend" would increase Broadcom's revenue. "Partners with" might be anything: investment, R&D assistance, whatever.
Both are public companies so they might be required to reveal these details
This is specifically finance language for budgeting and one of the better ways to speak about this given the public disclosure of this information is substantial for their publicly traded stock.
In English (is it worse in American English?) we frequently convert gerunds into simpler forms of the word. The spending turns into the spend. Related,the request turns into the ask (although this example turns out to have a strong anglo saxon linguistic bias).
I hear this frequently in the US business community, as an alternative to "spending".
It's gramatically correct, spend is a noun here (but you expected a verb).
https://en.wiktionary.org/wiki/spend#Noun
It sounds better on the quarterly report than "Apple will pay more money"
It sounds off because “increase” can be a verb or a noun and “spend” can also be used as a verb or a noun (but is more often used as a verb) so you’re brain is trying to parse the sentence with dual meaning terms
Your proposed sentence contains less information.
The initial headline also conveys both that there is current spend with Broadcom, and that the future spend is higher than current levels.
"spend" as a noun is a linguistic differentiator to indicate what a badass MBA program you attended.
I think it just means they had been partnering in the past and now they're expanding it with more investment.
I think they were complaining about grammar. Shouldn't it have been 'spending' rather than 'spend'?
yes, I was complaining about grammar
Spend used as a noun is a common finance term. I also hear “spend rate” used similarly.
It would be weird (but not necessarily wrong) to use that word as a noun outside of a business finance context.
Using the infinitive rather than gerund form of a verb to reference a an instance is a common pattern. "I went for a walk," instead of "I was walking."
I think it is interesting to attempt understanding people's choices to shorten "spend" rather than "spending," or to use something longer like "methodology" rather than "method" when they describe the method not a study of methods.
"increase investment with" maybe?
Help pump AVGO by tipping sentiment and creating a visualization of billions getting dumped into Broadcom.
That's an ask for Apple, not us ;)
ugh