When did we start using the wording "increase spend"?

Probably around the same people started saying "I have an ask" and "that's a nice solve"

The scourge of nouning.

Like 20 years ago

Marketing departments everywhere have been letting internal corpspeak just leak out lately. OAI's announcement shutting down Sora was similar:

> To everyone who created with Sora, shared it, and built community around it: thank you

"built community"?

"created with", à la "built with"

Increase the increase ?