No mention of chikenized reverse-centaurs in this piece?
I find these neologisms helpful as they quite precisely capture the intended meaning and are easy to remember. Doctorow is an impressive and entertaining communicator, and being an author he needs to market himself and his work, so fair play to him for trying to score a hit follow up to "enshittification".
The earliest use of "centaur" in this sort of context I know of is Kasparov's advanced chess idea from the late 1990s: "a bad (chess) player with a good computer program will always beat a good player with a bad program". How far we travelled since then...