This is exactly why TikTok won. It is so much cheaper to iterate ideas on 10” videos.
You make non interesting 20’ YT video? Well too bad your 80 labor hours & equipment time are lost.
This is exactly why TikTok won. It is so much cheaper to iterate ideas on 10” videos.
You make non interesting 20’ YT video? Well too bad your 80 labor hours & equipment time are lost.
TikTok won? YouTube is significantly larger, with over 2.7 billion monthly active users compared to TikTok's 1.6 billion.
Even if you count TikTok's higher average watch time per user, YouTube's broader demographic more than makes up for it.