I don’t think this is aimed at the labs and pre-training, it’s aimed at end users and their agents. Like if you’re a news site the paying customer isn’t a lab scraping your articles for training, it’s an end user that asked their agent to lookup the news of the day

But as an end user, I don't want to pay for the news of the day, regardless of if I look it up myself or my agent looks it up!

Of course nobody wants to pay for anything, and you like me would like to be given everything for free without having to give anything in exchange. But why would somebody want to give it for free?

I can read the news for free right now!