> Most people don’t reason their way to conclusions and then feel accordingly. They feel first, then reason backward to justify the feeling.

That is how sales work, if someone is ever interested in increasing sales and one of the pieces of advice that opened my eyes the most. It is like the argument: hey, stop reasoning about features with your potential customer and making them bored: make an impact, something that creates reaction. Good or bad (bad is even better than indifferent sometimes).

Something that provokes emotion. Otherwise they are going to be indifferent.

They are not going to end up buying bc of the features most of the time anyway when there are ten or fifteen similar. They will do it bc you cause some kind of emotional impact, be that trust, authority or something else, though those ones are pretty important.