Human decisions but usually with external factors: increasing costs, pressure to grow, etc.
If they could get away with raising price just because they feel like it they would do it earlier and more often.
Human decisions but usually with external factors: increasing costs, pressure to grow, etc.
If they could get away with raising price just because they feel like it they would do it earlier and more often.
Post COVID is a great example of this in action. They DID raise prices because they could. What keeps prices low is competition. But again, it's not automatic. Look at Arizona Ice Tea as an example. All price rises are business decisions with a person behind it.