The author's argument is hilariously wrong because we've been doing something for thousands of years: teaching.
And it works, to some degree.
And how do teachers teach? They don't start by trying to argue or by trying to prove students wrong. They teach by showing what's fascinating.
Taking the time to show people what's fascinating, what's perplexing, where the tension lies, and how it's resolved, is teaching.
Argument construction in social contexts is ironically ego-driven. Demonstrating something interesting, on the other hand, means asking yourself what what they would find interesting about what you want to tell them.
Teachers teach people who don't know the answer yet. So they aren't wrong when you teach them. They will (gladly) accept the knowledge.
Once they know the answer, it gets more difficult to convince them that the answer they know is incorrect.
For more advanced students, those with preconceived ideas, teachers use a refutational style of teaching. It's not the same as argumentation because the goal is to find an appropriate bridge from one model (the preconceived, naive model) to another model (the one being taught). It works by pointing out a fascinating explanatory limitation in the naive model and then showing the students how the better model deals with said limitations.
This comment is so brutally ironic. Wow.
Meaning?