Convenience? Maybe a belief the media would be accessible for a long time, versus the ever-changing catalog available from streaming services?
Consumers are lured into walled-gardens all the time - consoles, app stores, hardware. Where would you suggest someone purchase a digital license for a movie?
Apple has been selling movies for far longer haven’t they? Amazon is clearly invested in the space. Even Google.
From a video game store is the part I find odd. I get walled gardens. Not this one for this purpose.