The article reminds me on smart and competent people, that in addition to being smart lack the feeling for social norms and empathy. Yes, they tend to unnecessarily run into arguments and fights. Not because they are right, but because they are really insisting on being right. They are pushing the "enemy" into a corner where they would have to declare defeat in public and take the shame. Like animals, their opponents get very uneasy and aggressive in such a situation. People who watch this hate the "clever" person for not handling this more gracefully, and are afraid of being themselves caught in the corner the next time. You lost. Without knowing the author personally its hard to tell, so this is just my hypothesis/thought.

I disagree on one point though: You don't have to stop arguing, you just should do it differently. You will really "win" when the other person thinks it was actually their own idea, or that you came to this conclusion together. You can do so by staying kind, humble and polite and guide the other person towards this revelation, and offer small thoughts and hints. If you have charisma you can be more direct, but such people are in a different league anyways.

The most important thing is staying friendly and kind. You will never convince or win people with an offensive "YOU ARE WRONG!" attitude.