What's kind of an annoying side effect of this is that you have all this fancy new display tech, like quantum dot LED (marketing term, but w/e), or OLED, but it's all pointless because you're just watching it with crappy compression, negating the quality gains.
The football World Cup 2026 is being broadcast in 1080p with washed out colors. Yet every shop was advertising 4K OLED for the best experience of watching the matches.
It looks great on youtube at 4k, at least if you are somewhere where they are transmitting it through youtube.
Supposedly the master stream from FIFA is in HDR, so if the colors are washed out its probably a bad conversion with your TV provider or TV.
I do agree its insane to me we're still not at 4K coverage for world major level sporting events.
The TV channel broadcast was 50Hz, 1080p and used image compression. They did not broadcast the master stream directly. That would have cost too much money.
It feels misleading to advertise a 4K OLED as the best viewing experience with such a poor source signal.