Food for thought: Apple’s services make more revenue than Macs and iPads combined, and they do so at a higher profit margin. There’s your answer.
I don’t agree that Apple makes the best laptops by a parsec. Not anymore, many alternatives are closing the gap. This is aided by the fact that Apple hasn’t touched the MacBook Pro chassis in 5 years, making it quite dated especially with the underutilized, oversized notch and the horrendous menu bar software implementation that plagues the notch as a real problem for me and something that doesn’t just “disappear into the background.” The software solution is to just disappear menu bar items that don’t fit, making them unusable.
Apple is still the gold standard, don’t get me wrong. But I’ve got my Framework 13 Pro preorder in, and the list of compromises compared to a Mac is very short. My existing Framework 13 is already close enough and the Pro appears to fix 100% of the gripes I have with my system.
CNC machined chassis? Check. Haptic trackpad? Check. Graphics performance? Better than the M5 (non-Pro). Battery life? 20 hours of video playback.
And I’ll be getting numerous advantages over a MacBook: cross-compatible modular hardware, upgradable RAM and storage, customizable I/O, low cost DIY repairs, 3:2 screen ratio ideal for coding.
But this is just one laptop. If you explore the windows laptop space, there are a lot of great machines these days. Windows is really the weakest part of the equation, and you can just get rid of that.
I’ve myself eyed the Zephyrus G14 or G16 as a gaming and general purpose system in a MacBook Pro-sized form factor. It’s refined, it feels premium, the OLED display is gorgeous. Apple’s best chips can’t touch the graphics performance of a dedicated Nvidia GPU, so long as a huge amount of VRAM isn’t a requirement for you.
There are also laptops in the Lenovo Yoga line that are extremely compelling against a MacBook Air.
> Battery life? 20 hours of video playback.
Yeah, they pretty much lied about that. It is only in a special Windows ultra-power saving mode that heavily throttles background tasks, forces the screen to be 30% lower brightness, heavily downclocks the CPU (50%+ less performance!), etc; The MacBook has to do no such tricks.
You're not gonna see Frameworks that equal the perf-per-watt of Apple until they release a model with a Snapdragon chip.
Frameworks have one benefit that other laptops don't: there's only a few parts. So for example for your Framework speakers you can find an EasyEffects / Pipewire (+bankstown?) tune profile that makes them sound better than 99% of laptops on the market. It's basically the Raspberry Pi effect.
It is well-documented that Panther Lake is highly power efficient. I wouldn’t personally argue against that.
The days of assuming that Apple has the best chip efficiency are coming to an end, especially if the Windows/Qualcomm platform is a workable choice for your needs (maybe someday Linux support will get better).
Apple still has a lead but it’s small enough that it’s not a good reason to choose an Apple system on its own. The M1 MacBook systems got double the battery life of competitors, now 5 years later, Apple systems are at best getting ~10% better battery life than competitors, and some systems like the XPS 14 have Apple beat entirely.
Obviously getting 20 hours in real world productivity use was never realistic, and it’s not realistic on a MacBook Pro, either. I disagree that framework was “basically lying.” They live-streamed the laptop hitting 20 hours, it doesn’t matter that they changed settings to get there. MacBooks have a brightness slider, too. You aren’t getting anywhere close to 20 hours on a MacBook without turning the screen brightness down.
IIRC the MacBook Air/Pro can’t even make it to 20 hours regardless of settings.
The point is that the new framework 13 Pro laptop isn’t a 5-7 hour battery life experience like the previous models. Instead, you can expect 10+ hours depending on what you’re doing it, so it’s a full work day.
As far as I can tell, Framework’s claimed battery numbers require Windows to achieve, which is more than enough reason for many to not consider the FW 13 Pro as an option. If it can’t run Linux without sacrifice compared to Windows there’s no point.
Standby time is likely also a major issue, unless Intel suddenly reversed course and decided to support proper sleep again.
It’s still going to be a respectable performer in Linux. The whole point of the 20 hour stunt was to show that it’s a major improvement and not a small one. Maybe it would have been better to show a default-settings Linux and Windows for comparison but I can understand why they wanted to hit 20 hours for marketing.
Framework specifically has stated that they worked very hard to improve standby time and claim that it’s dramatically better. Being able to use LPDDR5x LP-CAMM2 modules aids in standby time significantly. We’ll find out soon when the first reviewers get their retail units in, probably within a month or so.
For standby time, my current framework 13 has never bothered me. It’s great that Macs have incredible standby but it’s much less of a dealbreaker than I originally thought it would be. I just have sleep to hibernate set up in Linux.
My system sleeps for 2 hours then hibernates afterward. If I am putting my system down for 2 hours I’m likely done using it for the day anyway.
In three comments you’ve moved the goalpost on the 20-hours-of-battery comment multiple times.
Just take the L, dude.
If you can point out where my goalposts moved I’d be happy to entertain the idea, but I’m not seeing it.
To clarify for you, “moving the goalposts” means that I changed my definitions over time. You’ll notice that in my comments I never changed my definition of what it means to have good battery life. I know sometimes turns of phrase are easy to misuse so I hope that helps you out.
There’s no winner or loser here. We’re just discussing technology. I’d appreciate if you tried to add conversation value rather than just dissing me personally.
Panther Lake is an impressive chip. The only MacBook Pro that can achieve 20+ hours of battery life at all with any setting is the 16” model that comes with the largest battery capacity allowed on a commercial airplane. It’s really not framework’s achievement, it’s the chip that’s so good, and that’s great for consumers because you can find a lot of competition on the market that has the coveted “all day battery life” without compromising on performance.
Is there a laptop with super-awesome battery life on Linux? I'll buy one if so.
I'm not sure it's fair to ding Framework specifically for not being able to make Linux battery life as good as Windows. Is that actually something they could reasonably fix?
It’s not about dinging Framework specifically and more about if you want *nix and top tier battery life, MacBooks remain the best option.
My understanding is that the reason why Linux still struggles in this front is that nobody has put in the hardware-specific optimization work to make it happen. There’s also some friction with how the bulk of Linux dev attention is paid to servers rather than portable consumer hardware.
Along those lines, IMO these "spec wars" are not that important. I get that some people want the best bang for their buck, but pretty much everything has more than enough speed and battery life for most practical uses in my opinion.
I am probably not competent to improve linux battery life myself (or at least I certainly don't have the time to get into that). But I can choose to spend my money on hardware and companies that explicitly support Linux, even if they aren't at the very top of the spec sheet. This has the best practical chance of convincing big-money companies and Linux kernel experts to actually spend time and money on this. Meanwhile, buying a Macbook and installing Linux on it is fine, I guess, but also invisible to the corporate world.
On this note, the world where buying a Framework or really any other Windows PC meant getting roughly 1/2 the battery life of a MacBook really doesn't exist anymore like it did in 2020, so long as you do your research and buy the right system.
I think there's a lot of assumption among the group of people who have stuck with MacBooks since the M1 days that shopping the competition means compromising with a huge performance/battery life/value gap, but that reality that existed in 2020 is much different than the current situation in 2026.
If you are in the market for a MacBook Air for the kinds of things that most people use MacBook Airs for, the average user won't notice that the battery life or performance on a computer equipped with a Panther Lake or Qualcomm chip is different from a MacBook Air at all.
Are these chips exactly the same price/performance ratio of an M5? Maybe not. But, if it's close enough, it's close enough.
I checked a 16” framework last week comparing to the 24/48GiB MBP. The ssd is significantly faster, the RAM is almost twice as fast, the CPU has more cores. The only benefit is having a dedicated gpu. At more or less the same price.
Admittedly, the screen ratio is better with the framework. But prefer the matte screen of the MacBook.
I personally think the 13 Pro is the one that’s truly competitive, the 16” is a very different story and not something I recommend specifically.
Someone looking that machine who wants strong GPU performance, I’d probably send over to a Zephyrus G16 or something like that, and give up the modularity.
SSD and RAM speed specs aren’t really something that impacts the user experience unless you’re doing local LLM work.
What does impact the user experience, for example, is having access to hundreds of thousands of PC games by not being platform locked. Or maybe your user experience is impacted by having upgradable storage.
This obviously depends on individual needs, and I’m certainly not saying either system is bad. But I am saying that the Apple “experience” is often assumed to be the best when it does have some downsides.
Even the fact that there’s no charge port on the right side of the MacBook Air/Neo is a user experience downside (of course, not every PC laptop has that feature, but you can find them in the same price category as the Air).
I sold my MacBook Pro because I needed 2TB and couldn’t afford it from Apple. Being stuck with 512GB when 2TB drives cost under $200 at the time was stifling.
I’m mainly looking at the 16” mbp because of the beautiful screen and the refined hardware. For the work I use the laptop on my lap for (or in the evening at the kitchen table) to compare products, research holidays etc, I notice that 13” is too small to comfortably hold two browsers next to each other plus room for notes.
Then sometimes when I’m on the go I like to play a game or two, but nothing seriously requiring graphics power
SSD speed and RAM speed start mattering when memory pressure is high. And when doing stuff with video and photo editing.
The storage price is indeed steep and now the RAM price as well. I wish I hit the buy button when I had the chance before the price increase.
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The battery life stinks, the build quality is subpar and the fan runs all the time. If you don't care about anything that makes the MacBook Pro a premium device, then sure you can be overpriced consumer-grade slop that has a slight edge in specs (except CPU). But it's a miserable trade-off.
I would recommend something like a Zephyrus G16 to someone who is interested in a 16” laptop with powerful graphics and a MacBook Pro-like footprint.
It’s easy to diss Apple alternatives and call them unrefined and all that, but to the right person, there are downsides to a Mac.
For example, the current MacBook Pro models with higher end chips prioritize quietness over heat and get very hot to the touch under heavy workloads.
Unless you are in music production, a little fan noise never hurt anyone, and the idea that windows laptops sound like hair dryers when doing basic tasks like browsing the web is very outdated.
Apple is revered for refinement and quality yet they get some basic ergonomics wrong like the sharp edges near your wrist and the notch blocking the menu bar.
Never thought I'd think about switching from Apple. M1 was handsdown the best buy ever and I was sure my next laptop would be an Apple as well. But looking at framework, this looks really nice. Apple-ish but without some of the drawbacks (also, while windows stinks, not really a MacOS fanboy tbh). Makes me kinda regret I was lazy and locked myself in using Apple passwords app.
For what it's worth, the Apple password implementation on Windows is actually pretty good. No love for Linux, though.
FYI Apple Passwords supports exporting of items including Passkeys, which can be then imported in e.g. Bitwarden.
TIL about exporting Passkeys, that’s a great tip.