"Best model" discourse always remember me of my days in Monster Hunter with people who refused to consider playing with anything other than the meta set for their weapon and then proceed to immediately cart right at the beginning of the hunt :)
With the wealth of models available (open source vs closed, api vs local), I find optimizing the cost-efficiency of your token consumption an important part of business-oriented AI engineering. You don't need "the best" for every task.
A lot of the monetarization strategies for LMM's depend on the need to use them via SaaS subscriptions. If companies start to realize that local AI is cheaper, provides good enough results and makes them independent then that monetarization strategy falls apart and a whole industry collapses.