Oh yeah, that's a good point about them. And thank you, this is a great question. That's another reason I wanted to do this, I don't like what they've become!

Since I do actual workout tracking, all health and fitness data and raw location data stays on device. The only thing I send back to my web service is what interactions you've made with the game world, what you've captured and built. I have no plan to have you take photos of anything, either. I won't have any monetizable data, really.

My plan to monetize is an optional subscription that gives you more capabilities, like having more allies together, being able to build more than one thing at a time, and being able to hold more energy from a workout before your meter caps. If it gets successful I'll definitely do paid cosmetics. I also think there's an avenue for me to get grants from local health departments if I can prove I increase people's fitness through the game, but that would be opt in and way down the line.

I'm a big fan of not growing your company speculatively, and instead proving out your revenue and growing organically.

What else would you suggest? If this ever got big enough for its own corporate entity I think I would bake a lot of protections into the corporate structure, and definitely be a B corporation.