"Humans couldn't even imagine" seems like overselling it, but I'm sure that machine learning algorithms can brute force their way to chip designs no one has tried before and that some of those might be useful to us. That seems like a pretty reasonable thing for a computer to do.
Here's a story about a genetic algorithm evolving a circuit that works with logic gates that aren't even connected, seemingly by using magnetic flux: https://www.damninteresting.com/on-the-origin-of-circuits/
Thanks, I was trying to recall that article. Fascinating stuff to this non-expert.
It's marketing bullshit. For one, it's like proving a negative; you can't prove to me that humans couldn't have imagined it. Second, humans have already imagined quite a lot of crazy stuff...
It really just means, irregular, unconventional, not in line with traditional designs.
Machine learning layer cake with some brute force crumbs.