This is also the "can be shit - will be shit" fallacy.
Everyone knows that digital restaurant experiences are crap and most people do not pick a restaurant based on the digital experience.
All restaurants use the same few white label solutions and the decision is based on cost. White labels rarely break new ground because despite having many clients to experiment / gather data on, they just can't get good being everything for everyone.
This of course doesn't count giants like McDonalds who have the incentive and position to be defined by that digital experience.