Nuance please.

They are:

1- breaking terms of conditions of the service

2- getting banned and creating thousands of accounts to break the conditions of the service at scale

3- using VPNs and proxies (possibly residential) to mask their network origin and identity

4- Using potentially fake names to sign up

5- Using different credit cards?

Fraud on so many levels, a lot of the infrastructure and modus operandi is what cybercriminals use, these are attackers man, whether you like the victim or not, and whether you think it's poetic or not, I recommend compartimentalizing and just trying to gauge whether an act is wrong or not in itself.