I've seen multiple people talking about it, but personally I can't see the appeal beyond novelty. I can't imagine wanting to read a book on a device this small
Edit: I'm also always sceptical of when so many people post "I Just bought <x>, and I love it". It makes me wonder what they'll think after the honeymoon period is over
I’ve had mine for months and I still use it far more than my kindle for the sole reason that it fits in my pocket. It’s still a conscious choice to pull it out over doomscrolling TikTok on my phone though.