I think this ^ and the "Steve in his grave" comment should be a red flag for Apple execs.

Being flawless and polished at UX, hardware experience, and CX in general are the core of Apple's identity and revenue. Granted, the "hold it like this" thing was a huge gaff.

I also think the Neo is a culture miss that is diluting their brand. Their logo is synonymous with "expensive" and "quality" but the Neo is affordable and now it has cursor stutter.