Only if you buy their math, which basically is "hey, if we don't do any training we can actually make a profit".

The problem with that math is that if they don't do any training they would be out of the market in 12 months, they're only relevant ("profitable") precisely because they trained the current reference SOTA model.

They can't just release Mythos and sit on top of it forever, competition is catching up fast and people expect a new more powerful model every 6 months.