I really wanted a PS5 when it was first released, and I refused to pay the scalper tax to get one, so I spent a few minutes a few times a day over a couple of weeks trying to snag one from one of the many retailers selling them. Extraordinarily frustrating, I was not so interested in this process that I was going to script it or any such nonsense, I just wanted to eventually get lucky and snag one.
I eventually did, and when it finally arrived at my doorman building I mentioned what was in the package to the doorman, and how happy I was to finally get my hands on it after the effort expended and he said "oh really? there's a guy on the 5th floor who's bought dozens of them - he sold me one at cost".
At the scale of the PS5 release (I don't know how many they first shipped in 2020, but they're at >80M sold now so undoubtedly X million in the first year) - would an address match intervention have been able to differentiate my order from the dozens of orders the scalper on the 5th floor had placed, presuming some cooperation from the doorman to allow for variance in the details of the shipping address the scalper used? I'm reasonably confident the answer is no and I would have been caught in the net that attempted to prevent the scalper from scalping.
At least I don't think scalper's will be a problem with the Steam Machine and I honestly believe someone with the knowledge of building PCs can build something way more powerful.
Surely you have an apartment number? Or is it like in many places in Europe, where the address is the building number and name of the recipient?
You slip the doorman $50 to hold tracking numbers of packages you're having sent to random units in the building. Or just promise him a unit at MSRP for his help.
These sorts of things are pretty cheaply routed around for those making scalping into a volume business.
Sure you can probably lock things down so you catch the vast majority of these mechanisms, but not without impacting legitimate users. So it's a tradeoff of how much more of a hassle do you want to make things for legitimate customers vs. how much you want to lock out resellers.
You don't even really need a doorman in many buildings either. There will be a shared mail room (if you're lucky) where packages get dropped. If you work from home you just watch the UPS/Fedex tracking and run down the moment it gets delivered to snag it before anyone else sees it.
The few folks I know who did this sort of thing were less professionals making a living off it, and more someone who wanted to subsidize their gaming habit by grabbing 3 or 4 units and keeping one while flipping the rest. They'd just ship to friends/family. The folks buying 50 units at a time are pretty rare from what I can tell.
I have since moved out of NYC but yes I had an apartment number. If the doorman was helping this scalper, the scalper could have varied the address he used enough to avoid exact match dedupes while still ensuring he could claim the packages as his from the doorman.
Doorman? Do you live in Trump Tower?
Doorman buildings are quite common in NYC.
[edit: to be clear they are not the norm, they are more expensive than buildings without one, but there are still lots of them that are not Trump Tower or other places for the absurdly wealthy]