This is basically my professional career. I've stayed 5+ years at the same place now and it's gotten to the point where people ask for me to build an optimization before it's even clear they have a problem amenable to optimization. Yay! My work has a good rep. But also I'm called upon entirely too frequently to explain work I did years ago or to answer questions like which constraint "comes first". Honestly it's getting very tiring. I think a switch to a new company would help but I wonder what will happen to the optimization work at my current company after I leave. It's weird that such a useful academic field still feels like black magic to much of corporate America. I guess it's just sophisticated enough.