I like this randomized reservation approach.
What if, in addition, a nominal fee was charged just to have a chance to purchase a Steam Machine? Let's say $3 (or whatever). Then, all that money is donated to an organization like Extra Life or Game for Love?
In that way, someone with 5000 scalper accounts knows they're going to be out $15k just to get in line. And everyone else who is trying to buy just one isn't sweating the nominal fee.
I'm genuinely asking.
They already require you to have made at least one purchase on Steam before April.
Ahhh, there it is. That's a good approach.