You've proposed that N times already.
Brands could do that - or an approximation of that by having an higher launch prize for the initial batch - yet they mostly don't.
Maybe the intent here is not keeping difference to themselves, and there's more brand value in not profiting from supply constraints, while being perceived as doing something about mass scalping.
Since most brands don't seem to agree with you, and if you just feel like you should be able to use your extra money to get lucky, you can still try to convince one of the lucky ones. I guess the few who might take it to eBay will charge even more for the privilege.
Not everything needs to be about efficient markets.
Yes, there likely is a large component where the median customer would be unhappy, just like they were with Uber surge pricing despite it being a win for the median participant in any role. That's why I'm here to preach the gospel of the unfathomable beauty and efficiency of the market and capitalism that has catapulted us into the greatest time in history.
Wait, you bought a time machine? The wonders that must await us!