Interesting, as it sounds like a lottery reservation system, which is kinda a neat way to deal with many issues.
I'm always supprised that companies don't do a tiered price release, offer it at 200% price, you get it, 150%, you lower down the list and then 100% lottery time, that way they gain from those who can afford to pay more(maybe able to subsidise other sales later and price cuts down the line). Why feed scalpers when you can coin it directly and then offer a lower price to those who are prepared to wait a few more months or so.
https://en.wikipedia.org/wiki/Sortition
In governance, sortition is the selection of public officials or jurors at random, i.e., by lottery, in order to obtain a representative sample.[1][2][3]
In ancient Athenian democracy, sortition was the traditional and primary method for appointing political officials, and its use was regarded as a principal characteristic of democracy.[4][5] Sortition is often classified as a method for both direct democracy and deliberative democracy.
In my limited experience of seeing Dutch auctions in practice it actually has the opposite of the intended effect, as the people that are willing to pay the highest are also the people that will have a way to profit, just on a lesser scale.
For example, Panini (sports card manufacturer) did Dutch auctions on boxes of new card sets during the peak of pandemic collectible mania. The majority of customers that were willing to pay the highest prices on Panini's website were card breakers, which are people/companies that sell "spots" in livestream box openings (i.e. customers buy the right to all cards containing players from a certain sports team before the box is opened).
While it sounds nice in principal, it basically just means cashed up people get it first. But there is also the fun side of it becoming a status symbol I guess. Drive up future demand.
> But there is also the fun side of it becoming a status symbol I guess. Drive up future demand.
For the Steam Controller that's very clearly at least partly what's going on. Valve's "we didn't expect the demand!" schtick is getting pretty hard to buy when they clearly expected around the same expectations for V2 as for V1. PC gaming usage has grown massively since the first controller came out.
As it is, scalpers/bots have been cashing in for a while, coining it from cashed-up people, so flipping that would make sense by a company and taking advantage of that to help reduce/fund a lower price down the line quicker.
Another way would be to auction of X amount of units, then those with cash can pay through the nose directly and again, the company gains and by that, so do normal consumers on a breadline, as it would help reduce the cost quicker down the line for the rest of the purchasers.
I think I'd be OK with the idea of a 'First Print' edition that sold for 4-5x the markup, shipped a month earlier, and maybe came with better limited time decorative plate options. They'd only sell 1 to 2% of them total.
Everyone else could get into the second round raffle for a chance to buy / place in line.