Successful propaganda, and political and policy intervention, as with all forms of control and intervention, rely on applying additional pressure where there's a latent interest and potential.

There's a wonderful line from a different context which I find applies quite broadly:

"The Art of ship handling involves the effective use of forces under control to overcome the effect of forces not under control."

-- Charles H. Cotter

Meta, one of the wealthiest corporations and indeed institutions on the Planet, is exploiting a long-extant tendency and proclivity in technological policy. It's doing so against long-standing traditions within the tech community, largely to serve its own interests. Meta aren't the only actor seeking greater surveillance and forced identification, but the are among the very most powerful. Culpability devolves from that, and violation of tech-community norms, alone.