I wish we as a society would stop using random words for products. "Slacked about Oak, but they need in Fizzle. The deck's in Slate, the assets are in Vault, the timeline's in Pulse, the copy's in Quill, the build's in Forge, and the launch party's already in Ember."
Aren't all product names "random" words before they become well known? Some are more descriptive than others, but they're all arbitrary to begin with.
What alternative would you suggest? "Sent a message in our enterprise chat application about the version control system that our engineering team sometimes uses (no, not that one, the other one) but they need it in the project management app that our Design team uses (good luck requesting access from IT, we have more than a dozen project management tools in our catalog)"
The solution is to always add a second name. Like people, projects could have short name and full names. Could be organization (Apache Spark), could use type (Oak Versioncontrol), could be longer name (Violet Spring). Then can use short name internally, and full name globally. I like the type name cause tells what it is.