If you don't know what the Criterion Closet is, it's a YouTube channel run by Criterion which is a movie publisher/ distributor (?).
https://youtu.be/VsywXM8vMLs?is=YBuq2lZEilUb_B9x
The channel has a mobile trailer full of their movies in DVD and blu ray. They are well respected in the industry and are able to get famous actors to come into the "closet" and pick out their favorite movies and comment on why they like them.
Distributor with a focus on restorations of important films (especially films important to the history of filmmaking). Kind of like GOG but for movies instead of games.
They really tapped into clever marketing with that one. (Good for them.)