Thanks applfanboysbgon, this is the type of comment every HN commented should aspire to!

Packed full of insightful comments that cut against the grain and are logical even if unpleasant to hear, delivered with kindness and a thoughtful, caring tone, and backed up with strong justification.

Did I mention delivered with kindness?

And it mirrors my experience. The struggle has me convinced that to sell anyone anything your offer has to be so overwhelmingly good they’d not just win from having it but lose from not having it. It’s why the slick salespeople of old would talk for minutes at you just to get you to buy a thing once - non stop talking attacking your objections from every angle before finally moving on to the price. Sure, as the person offering the thing you see the value - but your prospect just showed up to your site, they’ve got an Amazon purchase to finish on another tab, the baby is crying in the other room, and there’s an outage. Sorry - your thing does what again?