It depends on the marked. When I did the Point-of-Sale software and Couponing stuff, it was not that important. Now I'm in a business, where marketing needs the features to sell consumer products. At least, that's what they tell all. So we have to deliver.
Yeah that's just the FOMO I'm talking about. Frankly, if your product is driven primarily by marketing you're already screwed.
Anyway, we're in this sh.t together so stay strong, keep your head up, and try not to compromise your ethics. The industry is seriously f.cked right now and it's going to be a rough ride for a while...