He made snooker a (relatively) big sport by putting it on TV https://en.wikipedia.org/wiki/Pot_Black because he needed something which would advertise the benefits of colour TV. The matches needed literal-not-metaphorical colour commentary for those on B&W sets, leading to the famous gaffe "Steve is going for the pink ball - and for those of you who are watching in black and white, the pink is next to the green." http://news.bbc.co.uk/2/hi/entertainment/3629569.stm . The theme music was the "Black and White Rag" https://www.youtube.com/watch?v=4ri3utpSoRA .
He made snooker a (relatively) big sport by putting it on TV https://en.wikipedia.org/wiki/Pot_Black because he needed something which would advertise the benefits of colour TV. The matches needed literal-not-metaphorical colour commentary for those on B&W sets, leading to the famous gaffe "Steve is going for the pink ball - and for those of you who are watching in black and white, the pink is next to the green." http://news.bbc.co.uk/2/hi/entertainment/3629569.stm . The theme music was the "Black and White Rag" https://www.youtube.com/watch?v=4ri3utpSoRA .