It's true that sometimes deeply experienced professionals are less likely to discover or accept novel methods based on new approaches or technologies. Unfortunately, in this case MJ's proposed product is being deceptively presented to appear as if it's the kind of bold new approach we all hope to see in medicine - but it's not. It's a repackaging of an existing product that's already on the market.

MJ is buying the transducer chips used in Butterfly's low-cost, handheld, pocket-sized USB ultrasound device (it's not an R&D license, they're literally buying the same chip). The repackaging is to turn it into a contactless, 360 degree-at-once, 60 second full body scanner. Every aspect of the repackaging provides the same singular benefit over the Butterfly device: convenience. Unfortunately, every aspect of the repackaging has the same two downsides: lower resolution (meaning lower diagnostic value) and higher cost.

Spoiler alert: moving the imaging transducers 200-400 times farther away from your organs and introducing a large volume of water between the transducer and your skin in no way improves resolution or diagnostic value (quite the opposite (exponentially!)). Having 40 transducers on a hula hoop ring that far away offers no value over having one transducer much closer and moving to as many angles as necessary to image the volume of interest - except it might be a few minutes faster.

So, this isn't an "exciting new approach to medical imaging." It's a marketing repackage of an existing medical product into a non-medical, higher-cost, 'spa experience' with trendy, tech-adjacent appeal and vaguely medical-ish window dressing (it's carefully disclaimed has having no medical value in this form). Since the exact same chip is already available in a much less expensive, far more ideal form that's fully repositionable to any angle, is closer (and can deform skin to get closer still), the real question is how much medically-relevant diagnostic value could MJ's repackage of the same chip offer over the existing better, cheaper implementation? Butterfly's version is already FDA approved with proven diagnostic value. And all of MJ's hype around 'AI-powered' isn't about improving diagnostics, it's only necessary to recover at least some signal from the hurricane of noise and multi-path issues created by the adding MJ's cool-looking convenience features. But slowly being lowered into that tank with the neat ambient light ring sure looks sci-fi, right?