It also takes a long time for those purely digital ideas to filter out into the mainstream and get a shared name. For many years I would hear people same, “click the thing in the upper left corner”, “click those 3 lines up there”, or something similar. The term hamburger menu is starting to filter out there to the point where I feel comfortable using it. Even the term, hamburger menu, is a skeuomorphic name for a digital control. No one knows what to call those 3 lines, but everyone knows what a hamburger is. I’ve even seen some sites use a literal hamburger icon.

It also took a long time to standardize on the hamburger menu. Many also tried to use an ellipsis for a long time. Some still do. Sometimes those dots are vertical… is that a thin hamburger or a vertical ellipsis? I heard one person trying to make the term “tots” happen for this style of menu… tatter tots to go with the hamburger.

Contrast that to a “gear” menu for settings. They see a cog or a gear and everyone knows what that is without training, even if they aren’t a mechanic.