In practice it's about bribing them or at least telling them personal gains. Like if you tell a politician he should support the war on Iran because he owns lots of oil stocks and they'll go up.
Marketing is telling a politician this app is the future of EU social chat so you need to be using it.
Probably marketers in this one. Marketers who know how to access politicians adn get invited to WEF.
The distinction: marketers know how to trick people, lobbyists bribe them.
That's not lobbyism, that's straight corruption. Lobbyism is, at least in theory, about convincing politicians
In practice it's about bribing them or at least telling them personal gains. Like if you tell a politician he should support the war on Iran because he owns lots of oil stocks and they'll go up.
Marketing is telling a politician this app is the future of EU social chat so you need to be using it.
Both? But yea, if you see the Advisory Board shown in an image lower in the article, you get the general idea.
Obama making an account on Twitter is a marketers' success. Twitter became popular first, politicians wanted to appear there second.
WSocial just went to politicians directly,it's not known by general public. Good news is, it rarely helps with commercial success