The guy who runs W Social, whilst he has a software developer background, has worked most of his time in the financial world. W social is also an LLC. It's a corporation with shares looking to make a profit somehow. No doubt there will be ads on there, and paid features.
I don't see how this will ever become a success, not because it's going closed source (people here don't care), or because it might have paid features (people here don't care) in the future, or even ands (people here don't care), but because of the name. Who the hell thought "W Social" was a good name for a company?
We are so bad at company names here in the EU it's embarrassing.
W Social is a Swedish company and therefore not an LLC. It is an Aktiebolag (AB), it is closer to a Corporation (Inc). Still for profit but not necessarily evil, just the most common business type in Sweden.
I think they just choose W, because it's the letter before X (former twitter). Apart from the EU leaders and politicians stroking each other egos, I hardly think anyone would be there and it would die out in few years.
Maybe they just chose the letter before X?
This thread is the first time I've even heard of "W Social" so I have no specific insight into their naming, but I'd assume it comes from (gaming/lifestyle) streaming culture where "chatters" will often say "W <thing>" (good, win) or "L <thing>" (bad, lose) as short-form feedback on how they feel about <thing>.
This would make sense but seems unlikely to me, because the people involved come across as incredibly offline.