The website is calling for their full-body MRI-replacing ultrasonic scanners to be so cheap they're part of a spa session.
TBH, this is already a red flag for me, like so many other "tech bro invents X" stories, though I am also aware of stories were "company realises Y is overpriced in medical purchases, makes Y cheaper, finds all hospitals think it is a scam and refuse to buy unless they raise prices".
Conventional ultrasound scanners are already cheap. Why can't a big ultrasound scanner be cheap too?
What makes MRI machines expensive is that they are big helium-cooled superconducting magnets that have to be continuously kept at a few Kelvin.
As others are saying in these comments, MRI machines themselves aren't particularly expensive machines on a per-scan basis, to the extent the machines themselves are often left underutilised.
But even if you disregard that, there's this:
Other than the structure reading like an AI wrote it, the content also reads like someone who believes in homeopathy and invested in Juicero wrote it. Or hyperloop, where a believer could say paraphrase you and say "Conventional [trains] are already cheap. Why can't a [fast train in a vacuum tube] be cheap too?".Note this does not mean I think the hardware proposed here is totally impossible*. Sure you could make an ultrasound scanner. Why not? But then, hyperloop was always physically possible, just never turned out to be a good idea to actually build**.
* That said, I am suspicious about the claim in the video "Each sensor resolves motions smaller than the width of an atom - not micrometers or nanometers but picometers!", which does sound impossible to me given the movement of atoms is the sense field itself, albeit I'm not an expert in this domain and may just be wrong like how there's weird tricks for photolithography smaller than the wavelength of light used.
** Back when hyperloop was taken seriously and I was still looking for genius behind things Musk said, I thought hyperloop was an excuse to develop here on Earth a transport system that for a Mars colony made more sense than cars and roads (and indeed I still think that, just there's no evidence Musk ever did).