> But when you use the term at least with some people it activates the "Those bastards are coming for my job" light in their brain

I think even this view is missing the point.

My opinion is that most people are overcomplicating this whole issue. When people react negatively to the term "AI", it's simply because the vast majority of features branded "AI" in the vast majority of products, are pure garbage. Searching for some deeper cultural or psychological reason is a waste of time - let's just stop pushing garbage AI products, then maybe someday people's perception of the term will change.

Until then, just leave that word out of the marketing material. Nobody really cares how the product is implemented, just focus on what it does.