Exactly. It was looking as though Apple understood this. But now they gave in and called it Siri AI.

The situation with Apple is what really annoys me about this entire situation, they clearly felt pressure because there was article after article about "Apple falling behind" on AI.

And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.

I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.

Will have to wait and see though. I was disappointed to see them leaning more into the same branding.