The companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product.
If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
On the other hand, one of my recent launch posts received comments such as "this is the sort of thing that is now possible with AI!", when I didn't use any AI at all.
To paraphrase Mitch Hedberg, this is the sort of thing that is now possible with AI. It used to be possible, but it still is, too.