If you're using AI for your marketing you're going to get lumped into a slop category, with plenty of other products to keep you company. Only people with AI psychosis actually believe this garbage. All LLM output has a cheap stench to it that's impossible to ignore.
There is no shortcut to hardwork, but llms somehow have people thinking that is the cases, it plays so well into people's desire to be as lazy as possible.
Outside of the tech/AI bubble, you'd be amazed at how few people can spot AI-generated content, and how few people seem to care if they think the AI-generated content speaks to their needs.
I know a small business that generates many of their leads by responding to posts on social media. They recently started using AI to create personalized comments responding to these posts instead of generic comment templates they used before. The number of leads they're generating from their social media commenting has skyrocketed.
comments yes, because people have their guard down. Its just lazy. Good for them I guess, until they lose their accounts or someone like me notices and puts them on blast.
Nobody cares. That's the thing. If you're using AI in a relatively "thoughtful" way to more efficiently provide information that's of value, the average person isn't concerning themselves with the fact the end product was produced by AI.
Facebook, Instagram, LinkedIn are flooded with AI content. A lot of it is "slop", yes, and it's kind of annoying if you know where it came from, but you're missing the big picture if you deny the reality, which is that if AI content is created in a way where it does have some value, average people appreciate the value and don't have some ideological hang-up over how it was created.
AI is just a tool. It can produce absolute rubbish, but it can also produce some decent stuff too.