I wonder if the '1,000 True Fans' concept, which is basically a traditional model, will still work these days. That aside, isn't the hacking style self help genre itself a kind of outdated relic? Honestly, I've read some of this author's books, and they have a distinctly optimistic 2000s to 2010s vibe. Over time, the delivery of knowledge and methodologies changes. Maybe the issue is that the content no longer fits the times.

Looking at the author's books, they're full of healthy living and optimistic narratives. In my view, maybe the problem isn't the old approach itself, but that we need to answer new questions. Like, 'How do I survive in an era where AI takes away jobs?'

And I think the most critical point in this post is this passage:

'What happens when 99% of the rigorously fact checked media is behind a paywall? The short answer: people skip it and ask the AI.'

We use AI for things we don't consider important. If that's the case, I think the key is to convince the public that what I do is something AI cannot replace.