I think AI will accelerate this, but I think YouTube, TikTok, and podcasts have splintered the market so much there’s not as much space for mega self-help stars anymore, just a lot of middle class ones.
I think AI will accelerate this, but I think YouTube, TikTok, and podcasts have splintered the market so much there’s not as much space for mega self-help stars anymore, just a lot of middle class ones.
+1 that motivation reel on IG hit so hard...
AI is likely correlation not causation. The generation that resonated with the self-help books has aged out. Short form vids on YT, TT, IG taking mind-share is likely the bigger cause.