Also personally, my self help consumption (across all media) has been dropping lately. Part of it is that quality of content has been worsening over the years. But the part that’s put me off the most is the general burnout I’m facing in life: professional stagnation, uncertain future (will I be employed in a year?), more work, financial pressure, politics upending my life directly etc. Funnily enough I’ve started consuming more content around hobbies, crafts and other fun stuff, which the blog mentions was one of the only two categories that saw growth in sales.
I wonder if that is a reason for the decline rather than AI.
I share this idea because I see a similar pattern in myself. For the self-help YouTube videos that I do watch, I am/was most interested in (a) exercise/fitness/diet and (b) personal/romantic relationships. After 1000 hours or so of this sort of content, I learned how to improve and "ascended". Now, I don't need to watch as much because my thinking on these topics is more advanced.
Deeper: How will these channels sustain themselves? It does not look obvious to me! If I were running a self-help channel, I might intentionally delete old videos after 6-12 months. Why? So that I can remake the same content again (and again)... to get a revenue boost from new(er) viewers. For anyone who is a full-time self-help content creator, probably 90% of the revenue is made in the first 30 days. (Wild guess, but there will be an extreme cliff of some sort.)