It was never the same quality though. A VM at AWS or GCP is not even remotely comparable to a VPS at some low-end provider. Things like RAID, network/powersupply redundancy, internal privacy controls (nothing stopping a VPS provider from snooping in your filesystem), software patch quality, noisy neighbor mitigation, bandwidth quality, SLAs etc. Then all the value-added stuff like Terraform support, logging, monitoring, IAM roles, instant scalability etc. Not to mention the benefits if you use the same cloud's managed services like databases.

If I can get a same-spec EC2 instance at AWS for just 2x the price of a Hetzner box, I would never consider Hetzner. It had to be a "10x savings".