When ever is pirating not cheap? Isn't that the whole point?

Less technically inclined users can be tricked into paying for pirated content, especially if the free way requires a little set up or work.

That would be ballsy. I could see a rebranded PopcornTime as a monthly subscription platform that gain some attraction. However, I'd imagine that majority would be from lawyers. For a country that doesn't give a damn about IP laws, this might be an interesting start up