An agent is self serve. Even better because they can disambiguate intent at the top level

The average person gets frustrated with finding instructions and forms, they just wanna say “give me a refund” and an agent can execute it autonomously

This.

It's been blatantly obvious for years now that the future is where we have single agent that works out kinks and problems for you. Astonishing, but most companies don't want you to do that, almost like they are dedicated to prevent you to have great ux. IMO few more years and shit like AI tarpit and captcha will be made illegal.

Gudnaet.